A New Expansion of State-Level Privacy Protections in the United State
November 17, 2025
In a new step that reflects the growing legislative awareness in the United States regarding user privacy protection, Google and Global Privacy Control (GPC) have announced the implementation of public data-sharing opt-out mechanisms in the states of Delaware and Oregon. With this move, both states join a broader list of U.S. states that have already adopted similar privacy regulations, including Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland
Limited Data Processing Becomes Default for Users
Starting November 17, 2025, Google will begin receiving Global Privacy Control (GPC) signals from users located in Delaware and Oregon. The company will automatically activate "limited data processing" for all ad-serving requests that contain this signal
"Limited data processing" means that Google will reduce the use of personal data to the lowest possible level — ensuring that it is not shared with third-party entities nor used for individualized ad targeting, in compliance with state privacy laws
?What Are Global Privacy Control Signals
GPC signals are a global technical standard that allows users to send a single signal from their browser or device indicating their desire to opt out of data sharing with advertising partners or service providers. Once a state legally supports this standard, companies become obligated to honor the signal and prevent the use of user data for ad tracking
Growing Privacy Legislation Across the United States
These updates reflect a broader, ongoing expansion of U.S. states adopting laws to protect digital consumers — particularly in areas related to cookies, tracking technologies and targeted advertising
With Delaware and Oregon officially joining, the number of states required to comply with GPC signals continues to rise, pushing tech companies to consistently update their systems and policies to meet evolving privacy requirements
?What Does This Mean for Users
- More control over personal data
- The ability to disable tracking with a single click through GPC-supported browsers
- Reduced sharing of sensitive information with advertisers
- A more private, less targeted browsing experience
A Step Toward Wider Expansion
Privacy experts expect that this trend will pave the way for additional U.S. states to adopt similar privacy regulations in the coming years, especially as public and advocacy pressure increases for unified federal data-protection laws
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